Yamaha Engages Trichy Riders with ‘The Call of the Blue’ Weekend Experience
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Over700 Yamaha enthusiasts and riders gathered at the event to show their love and passion for the brand
India Yamaha Motor Pvt. Ltd. brought an exciting weekend event to Trichy today as part of its popular brand campaign, The Call of the Blue. The venue SPS Mahal buzzed with energy as over 700 riders and fans gathered to experience the thrill of Yamaha’s premium two-wheelers.
The Call of the Blue weekend delivered an exhilarating experience, showcasing Yamaha’s innovation, performance and advanced safety features across its product lineup. Riding enthusiasts had the opportunity to put their skills to the test through exciting activities such as the Gymkhana ride and the slow balancing challenge on a wooden plank with expert guidance of professionals to help refine their techniques. The event brought together a vibrant community of riders, united by their shared passion for Yamaha and the freedom of the open road. Adding to the excitement was the striking presence of the new FZ-S Fi Hybrid, poised to set new benchmarks in performance and efficiency. Alongside Yamaha’s popular models on display, the bike captured the attention of enthusiasts, promising to elevate expectations in its subsegment.
Adding a local touch, the event reflected Tamil Nadu’s deep-rooted love for motorcycling and adventure. Attendees explored exclusive Yamaha accessories and apparel, enjoyed the vibrant atmosphere of the Biker’s Café and felt the adrenaline of virtual MotoGP racing at the Gaming Zone. A host of other engaging activities kept the crowd entertained throughout the day.
Through ‘The Call of the Blue’ Weekend activity, Yamaha aims to strengthen its commitment to the riding culture while engaging with a broader community across India. The initiative also provides an exciting platform to showcase its dynamic and high-performance product lineup. Yamaha currently offers Exciting, Stylish & Sporty two-wheeler range comprising of the R3 (321cc), MT-03 (321cc), YZF-R15M (155cc), YZF-R15 V4 (155cc), YZF-R15S (155cc), MT-15 V2 (155cc); FZ-S Fi Hybrid (149cc), FZ-S Fi (149cc), FZ Fi (149cc), FZ-X (149cc), AEROX Version S (155cc) & AEROX (155cc), Fascino 125 Fi Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc) and Ray ZR Street Rally 125 FI Hybrid (125cc).
