Sony Pictures Networks India Launches Sony VIZHA for Tamil Audiences with Leading Distribution and Advertiser Partnerships
~ Built around the philosophy ‘Ithu Namma Vibe’, Sony VIZHA arrives on leading Cable and DTH platforms, with Gold Winner, TTK Prestige and ATM - Akshaya Thanga Maligai coming on board as advertiser partners. ~
Chennai: Sony Pictures Networks India (SPNI) today launches Sony VIZHA, a new Tamil entertainment ecosystem built around the philosophy “Ithu Namma Vibe.” Rooted in the richness of Tamil culture and attuned to its evolving identity, Sony VIZHA brings together refreshing storytelling, marquee talent and globally acclaimed formats adapted for Tamil audiences. Marking SPNI’s foray into a vibrant and distinctive entertainment landscape, Sony VIZHA is now available across leading Cable and DTH platforms, supported by a strong network of Local Cable Operators (LCOs), expanding its reach and bringing diverse entertainment offerings closer to Tamil-speaking households across India.
Through a diverse entertainment offering spanning fiction, reality, music, comedy, movies, and more, Sony VIZHA seeks to create a compelling destination that reflects the aspirations, sensibilities and contemporary cultural expression of Tamil audiences while remaining deeply connected to the language, traditions and values that define them.
Strengthening its market entry, Sony VIZHA has secured advertiser partnerships with Gold Winner, TTK Prestige and ATM - Akshaya Thanga Maligai. The association marks an important early endorsement of Sony VIZHA’s proposition, bringing established brands into its growing entertainment ecosystem. These partnerships underscore the opportunity Sony VIZHA presents for advertisers to connect with Tamil audiences through a new entertainment destination, as it sets out to establish a distinctive presence in the market.
Comments:
Rajaraman S, Chief Content Officer - South Regional, Sony Pictures Networks India (SPNI):
“The launch of Sony VIZHA marks an important step in our ambition to build a distinctive Tamil entertainment offering. The strong support from our distribution and advertising partners reflects their confidence in our proposition and the opportunity we see in this market. Our focus is on reaching Tamil audiences across the world with compelling entertainment rooted in Tamil culture and reflective of their evolving aspirations, while creating meaningful opportunities for brands to connect with these audiences.”
*Refer to the annexure below for details on DTH and Cable Operators.
Following are the details of DTH and cable operators:
DTH
SERVICE PROVIDER CHANNEL NUMBERS
Airtel DTH 778
Dish TV 2872 – High-Definition (HD)
2873 – Standard-Definition (SD)
Tata Play 1525 - High-Definition (HD)
1526 - Standard-Definition (SD)
Sun Direct Coming Soon
CABLE NETWORKS
Thamizhaga Cable Tv Communication Ltd – (TCCL) 2
Kal Cables – (SCV) 57
VK Digital Network Pvt Ltd - (VK DIGITAL) 12
GTPL 4
Wired Entertainment - (DM) 3
Jak Communications 9
Aristo Telemedia 8
AJK TV 5
Innolens Media and Broadcasting Ltd 8
Saai Tv Digital Network Pvt Ltd 12
Sri Sivakami Amman Cable Tv System 109
Usilai Digital Cables - Usilampatti 9
Usilai Digital Cables - Thenkasi 9
Vetri Digital Network 9
SGS Digital Video Systems Pvt Ltd 109
Amma Cable 14
Raagul Sat Vision 8
Tamil Nadu Arasu Cable TV Corporation Coming Soon
Tune in to Sony VIZHA from today at 8 PM and join the celebration!
About Sony VIZHA
Sony VIZHA is the Tamil General Entertainment destination from Sony Pictures Networks India’s (SPNI). With the brand proposition of ‘Ithu Namma Vibe’ the content is created for audiences who celebrate Tamil culture, storytelling, music, food, festivals, and everyday life. Rooted in the spirit of Vizha-the Tamil word for celebration, the channel brings together original programming, reality formats, movies, and global entertainment curated for Tamil audiences across generations. With flagship shows such as Celebrity MasterChef Tamil and Tamil Idol, Sony VIZHA is committed to delivering premium, progressive, and differentiated Tamil entertainment that is rooted in culture and crafted for a new generation of viewers.
About Sony Pictures Networks India Private Limited (formerly known as Culver Max Entertainment Private Limited):
Sony Pictures Networks India Private Limited (SPNI) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises over 30 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Tamil General Entertainment Ecosystem – Sony VIZHA; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 32nd year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
