HERO MOTOCORP BULLISH ON TAMIL NADU’S PREMIUM MOBILITY GROWTH
Launches two new state-of-the-art Hero PREMIA showrooms in Dindigul and Tiruppur Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today announced a significant strengthening of its premium retail footprint in Southern India with the grand opening of two new Hero PREMIA stores in Dindigul and Tiruppur in Tamil Nadu.
This double-launch takes the total count of Premia stores in Tamil Nadu to 11, reflecting the brand’s aggressive expansion strategy in a rapidly evolving premium market. The new outlets include state of market 3S facilities in prominent areas: Cooperative Nagar, Dindigul (operated by M/s Palaniappas Motors) and Palladam Road, Tiruppur (operated by M/s Velavan Motors). The dealerships were inaugurated in the presence of Mr. Ramu Rao – Zonal Business Head - South, Hero MotoCorp and Mr. Shaji T P – Zonal Service Head – South, Hero MotoCorp.
Commenting on the launch, Ashutosh Varma, Chief Business Officer – India Business Unit, Hero MotoCorp said “Tamil Nadu continues to be one of Hero MotoCorp’s most strategic and high-potential markets, driven by rising aspirations, increasing disposable incomes and a strong demand for premium mobility solutions. With evolving preferences, elevated ownership experience is the key. Hero PREMIA, brings a differentiated premium retail ecosystem that reflects these changing aspirations and delivers a world-class automotive experience to every customer in the state.” With this inauguration, the state of Tamil Nadu now has dealerships spread across Tirunelveli, Madurai, Coimbatore, Tuticorin, Chennai (x3), Salem, Erode, Tiruppur and Dindigul.
Hero PREMIA features modern architecture, appealing design and engaging new-age digital technologies. Delivering the best-in-class premium ownership experience, a team of professionally trained sales and service consultants will offer valued customers personalized advice as per their mobility needs.
The Hero PREMIA Dealership offers a selection of premium products, including the Hero Xtreme 250R, Xtreme 160 range, Xpulse 210, Xpulse 200 range, Karizma XMR, Harley-Davidson X440, newly launched HD-X440T and VIDA V2 range, along with an array of exclusive merchandise and accessories.
About Hero MotoCorp
Hero MotoCorp, headquartered in New Delhi, India, is the world’s largest manufacturer of motorcycles and scooters for 25 consecutive years with ~$5 billion revenue. The Company’s global footprint spans 52 countries across Asia, Africa, Europe, Central and Latin America with a customer base of over 125 million. The Company operates eight manufacturing facilities - six in India and one each in Colombia and Bangladesh - along with two Research and Development centres: Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG).
Hero MotoCorp is driving the transition to electric mobility through VIDA, powered by Hero. Strategic alliances with Harley-Davidson and Zero Motorcycles support the design and development of premium and electric motorcycles, respectively. Further demonstrating its commitment to the EV future, the Company has made strategic investments in two- and three-wheeler EV manufacturers, Ather Energy and Euler Motors. Hero MotoCorp is the only Indian two-wheeler manufacturer listed on the prestigious Dow Jones Sustainability Index (DJSI).
Hero MotoCorp’s Executive Chairman, Dr. Pawan Munjal, was named to the 2025 TIME100 Climate List of the 100 most influential leaders driving business climate action.
Beyond mobility, Hero MotoCorp is a major global promoter of sports, including golf, football, field hockey, and cricket. Hero MotoSports Team Rally is India's flag bearer in global rally racing.
