LOYAL-TEA BY MARRIOTT BONVOY
GIVES THREE MILLION
POINTS TO THREE LUCKY MEMBERS IN INDIA, JAPAN AND KOREA
Marriott Bonvoy brings the ease of its loyalty
programme to life with limited edition Loyal-Tea by Marriott Bonvoy, crafted in collaboration with Dilmah
CHENNAI, March 30, 2026 — Marriott
Bonvoy, Marriott International’s award- winning
travel program, is giving members in India,
South Korea and Japan a once-in- a-lifetime chance of winning 1 million points
as part of its latest
Loyal-Tea by Marriott
Bonvoy campaign. The activation brings to life how easy it is for Marriott
Bonvoy members to be loyal through one of Asia’s most universal cultural moments: drinking
tea.
300 Loyal-Tea
by Marriott Bonvoy blind boxes containing limited edition tea blends and cannisters co-created with leading tea company
Dilmah, will be
available in each market as
part of local activations. A Golden Tumbler is hidden in each batch. Tapping into the cultural trend of blind boxes, the
member who picks the box with the Golden
Tumbler will win one million Marriott Bonvoy points. The
winner will have
the flexibility to redeem the points as they wish, be it for stays or meals across 10,000
Marriott Bonvoy locations worldwide.
As an illustrative example, one million Marriott Bonvoy points may be redeemed for approximately two weeks’ stay at JW Marriott Phu Quoc Emerald Bay Resort C Spa in Vietnam,
more than a month’s stay at The Westin Siray Bay Resort C Spa in Phuket,
Thailand or two months’
stay at Moxy Kuala Lumpur Chinatown
(subject to changes and dependent on seasonality).
Just last week, one lucky winner from India walked away with the top prize as the activation campaign kicked off at the Phoenix Palladium Courtyard in Mumbai. 34- year-old Nikunj
Mehta, who has been a Marriott Bonvoy
member since 2023,
was awestruck that he struck gold: “This is the first time I've won anything this massive
and I’m still pinching myself in
disbelief that I've just won one million Marriott
Bonvoy points! There are so many possibilities of how to use them, and holidays that were not part of my plans are suddenly
now on the table. The properties are amazing, and I can’t
wait to book
them!”
The moment Marriott Bonvoy member Nikunj Mehta found out he won one million points
Members in Korea
and Japan will soon too, stand a chance to score the Golden Tumbler
and win a million points by joining activities in each market:
Loyal-Tea
by Marriott Bonvoy
in Korea: 28 to 31 May 202C
A high-energy public pop-up at Hanam Starfield, Central Atrium 1F, Seoul on 28 – 31 May awaits. Visitors can sign up for Marriott Bonvoy on the spot
and
participate in a fast-paced game for the chance
to win one of the 300 Loyal-Tea blind boxes.
Loyal-Tea by Marriott Bonvoy in Japan:
7 May to 7 June 202C
New and existing
Marriott Bonvoy members can enter the month-long online sweepstake to stand a chance
to win one of 300 Loyal-Tea blind boxes. They can also
enroll or register at eight Marriott Bonvoy hotels:
JW Marriott Hotel Tokyo, JW Marriott Nara, W Osaka, Sheraton Grande Tokyo Bay, Sheraton Grande Hiroshima, Sheraton
Kagoshima, The Westin
Tokyo and The Westin Yokohama.
Loyal-Tea blends local flavors with familiar comfort
Three limited
edition tea blends each incorporating ingredients distinct to India,
Korea and Japan were specially crafted by Marriott Bonvoy and Dilmah, all promising
to elevate tea-drinking moments. The tea blends are available for sale in all three markets at selected properties (see Appendix).
·
India: Gourmet Chai with Tulsi C Black Cardamom: A Teamaker’s Chai, with single region gourmet Indian Tea and a profusion of spices in
spectacular combination of Tulsi balanced by black cardamom, ginger and precious clove, all in delicious and aromatic embrace.
·
Japan: Ceylon Tea with Sakura, Raspberry C Rose: Magical fusion of Ceylon Tea with flavours of Raspberry, Sakura Flower and sensual
Rose notes. Fragrant like an enchanted forest in spring, perfect harmony in tea.
·
Korea: Ceylon Tea with Elderflower, Yuzu and Honey:
Regal Ceylon Tea in
inspiring symphony with the softness of Elderflower, bright citrus of Yuzu and peaceful aftertaste of natural honey.
Redefining Loyalty in Asia Pacific excluding China (APEC)
The Loyal-Tea by Marriott Bonvoy
campaign is the latest in a series
of extensive program
milestones rolled out in Asia Pacific excluding China, particularly in India, Korea
and Japan.
“Over the past several
months, we’ve deepened our ecosystem of strategic partners
and introduced unique Marriott Bonvoy Moments that capture the interests of our
members in each market. Loyal-Tea is a natural extension
of this journey, designed
to show that loyalty with Marriott Bonvoy
is just that easy. Through
these simple, meaningful
touchpoints, we want every member to feel that engaging with our program is intuitive, rewarding and truly part of their everyday
life,” said John Toomey, Chief Commercial
Officer, Marriott International, Asia Pacific excluding China.
In India, Marriott
Bonvoy fulfilled the dreams of more than 500 members by giving them exclusive
access to the International Cricket Council’s
T20
Men’s World Cup.
It also added notable market leaders in the everyday earn space as strategic partners,
allowing members to earn points
when they shop
on Swiggy and
Flipkart.
In Korea, Marriott
Bonvoy partnered with the country’s leading duty-free operator
Shinsagae, giving members greater points-earning opportunities and
exclusive benefits through instant status match. Marriott Bonvoy also has a co-branded credit
card with Shinhan Bank and will be introducing a new co-branded card with Samsung
Card in the near future.
In Japan, the Marriott
Bonvoy American Express co-branded cards offer cardholders
exclusive access to premium travel experiences through everyday spend,
while Marriott Bonvoy’s partnership with internet services leader Rakuten allows members
to enjoy benefits from both loyalty programs.
+++
APPENDIX:
List of selected hotels where Loyal-Tea is available for sale, whilst
stocks last
India (from April 2026):
Café by The St Regis Mumbai
Japan (from mid May 2026):
JW Marriott Hotel Tokyo JW
Marriott Nara
W Osaka
Sheraton
Grande Tokyo Bay
Sheraton Grande Hiroshima Sheraton Kagoshima
The Westin Tokyo
The Westin Yokohama
Korea (from June 2026)
Aloft Seoul Myeongdong Courtyard by Marriott Sejong
Courtyard by Marriott Seoul Botanic Park
Courtyard by Marriott
Seoul Namdaemun Courtyard by Marriott Seoul Pangyo
Courtyard By Marriott Suwon
Daegu Marriott
Hotel
Fairfield by Marriott Busan Songdo Beach
Four Points by Sheraton Suwon
JW Marriott Dongdaemun Square Seoul JW Marriott Hotel Seoul
JW Marriott Jeju Resort C Spa
Le
Méridien Seoul, Myeongdong
Sheraton Grand Incheon Hotel MOXY Seoul Myeongdong
AC Hotel by Marriott Seoul Geumjeong
Courtyard by Marriott Pyeongteak Courtyard
by Marriott Seoul Times Square MEA
-Yeouido Park Centre, Seoul
