Versuni India Partners with Drape Artist Dolly Jain: Elevating the Art of Indian Drapes
India, 13 Aug 2024, Versuni India, a leader in the domestic appliances industry and home to legacy brands Philips Domestic Appliances and Preethi, today announced its partnership with renowned saree draping artist Dolly Jain. Through this strategic partnership, Philips aims to become the official partner for Indian drapes, celebrating the timeless elegance of sarees, diverse in styles yet unified in cultural significance. Philips, a challenger brand in the garment care industry, has been at the forefront of innovation with cutting-edge technology and design, ensuring wrinkle-free clothes with just a few swipes for over a decade. Through this strategic alliance Philips and Dolly combine forces to revolutionize the care of sarees, one of India’s most cherished traditional garments.
Dolly Jain, known for her artistry in draping sarees, in partnership with Philips will provide consumers with expert advice on perfecting their saree drapes. This partnership is dedicated to helping saree enthusiasts and loyalists take better care of their cherished garments, ensuring they look impeccable on every occasion.
Commenting on the partnership, Pooja Baid, Chief Marketing Officer of Versuni India, said, “Sarees are a symbol of India’s rich cultural heritage and craftsmanship. For millions across the country, while sarees might be everyday attire, they are still considered prized possessions. Our endeavor as a brand has always been to empower consumers with best-in-class technology that makes everyday life convenient and comfortable, whether it be in cooking, cleaning, fashion, or overall healthy living. Staying true to our focus on constant innovation for the consumer, we understand the importance of identifying their needs and addressing their pain points. Our collaboration with drape artist Dolly Jain reflects that commitment, it underscores our dedication to preserving the tradition of sarees and ensuring each drape is wrinkle-free.”
Further Dolly Jain India’s beloved draping artist added, “A saree is a magical six-yard fabric that is not just an attire but a celebration of tradition and culture. Partnering with Philips allows me to share my passion for saree draping while also introducing the best tools to care for these beautiful garments. The Philips handheld garment steamer STH7020 is a game-changer for anyone who values the art of saree draping.”
As part of this long-term partnership, Dolly Jain and Philips will create a series of engaging and informative videos featuring the brand’s highly acclaimed STH 7020 garment steamer. This collaboration will highlight the unparalleled efficiency and user-friendly design of these steamers, making them an essential tool in modern fabric care. By combining Dolly Jain's draping expertise with Philips' innovative technology, this series will provide valuable insights and practical tips, empowering consumers to perfect their draping techniques and ensure their prized possessions remain wrinkle-free.
Featuring in Dolly and Philip’s debut video is the beloved STH7020 garment steamer, designed to ensure you are always ready to step out in style. This innovative steamer allows users to de-wrinkle and refresh their clothes effortlessly, producing up to 28 g/min of continuous, powerful steam that relaxes fabric fibers and keeps garments looking pristine. Its pointed steam plate tip swiftly removes creases, while the patented OptimalTemp feature guarantees zero burns, making it safe for all fabrics. The STH7020 boasts a unique, adjustable head that allows for steaming at any angle, with a large steam plate for efficient coverage. Powered by 1500W, it heats up in just 30 seconds, providing a quick and convenient solution for last-minute touch-ups. The 100 ml easy-to-remove, and refill tank offers enough capacity to steam a full outfit without interruption. Its ergonomic, lightweight design ensures it fits seamlessly into hand baggage, making it the ideal travel companion.
Philips has consistently been at the forefront of innovation in the garment care industry. The brand has developed a robust range of products that are ergonomically designed and easy to use, helping consumers stay on top of their fashion game. This partnership with Dolly Jain further underscores Philips' commitment to offering superior garment care solutions tailored to the needs of Indian consumers.
About Versuni
Versuni’s purpose is turning houses into homes. The company believes that home is more than a house. With more than 900 patents on its name, Versuni’s portfolio spans coffee and kitchen appliances, garment care, climate care, and floor care. Products under the Philips brand include the Philips Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air and AquaTrio Cordless Vacuum. Other brands Versuni markets are: Saeco, Gaggia, Preethi, Philips Walita, Senseo and L’OR Barista. Versuni is headquartered in Amsterdam, the Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with a footprint in over 100 countries. Its successful product ranges reflect the company’s commitment to sustainability best practices. Versuni was formerly known as Philips Domestic Appliances.
