SNAPCHAT SOLIDIFIES SOUTH INDIA FOCUS, LAUNCHES FLAGSHIP CREATOR CONNECT IN CHENNAI AMID 4X CONTENT GROWTH
First-ever In-Person Gathering Underscores Commitment to Local Creators; Event Highlights AR Innovation as Platform Scales Vernacular Storytelling.
CHENNAI, India – December 3, 2025: Snapchat is deepening its investment in India’s creator economy with the launch of its flagship Snapchat Creator Connect in Chennai. With 76% of local Snapchatters using Lenses to share greetings and celebrate festivals, the platform is embedded in the region’s digital expression.
The first major on-ground gathering in Chennai convened over 100 top local creators (including Sivaangi, Srimathi Chimu, and Maanasi), alongside key Agency partners (such as Trendloud, Oodaga, and Divokey), and leading Publishers (including Vijay TV, Behind Woods, and Galatta), underscoring the platform's commitment to scaling the dynamic talent pool across South India.
Attendees explored hands-on sessions led by Snapchat’s local Talent Partnerships team that hosted a Snap School that helps emerging talent refine their storytelling skills and leverage Snapchat’s proprietary tools. To support the growth in Chennai, Snapchat’s local team is also focusing heavily on educating and mentoring local creators through dedicated programs like Savvy on Snap that provides customized consulting support and resources to help established partners bring the best of pop culture to their communities. Further strengthening monetization opportunities, Snapchat is also deploying global creator-focused revenue share and rewards programs, ensuring creators can build sustainable careers while engaging their audiences.
Saket Jha Saurabh, Director & Head of AR & Content Partnerships, Snap Inc., shared, “Chennai is the undisputed epicenter of creative innovation in South India. This Creator Connect initiative is our commitment to accelerating the talent emerging from this region. We are empowering the next generation of storytellers by providing them with opportunities to scale their authentic narratives into sustainable, successful careers. Whether it is through our unique product features such as Spotlight or Stories, AR lenses or special programs that help discover and grow Creators such as this one. Snap is actively investing to fuel this growth and solidify the future of India’s creator economy.”
Local Viral Gen Z Sensation Asal Kolaar joins Snapchat
As part of the expert-led discussions, Asal Kolaar, the hit viral sensation, joined Creator Connect Chennai, bringing his trademark energy to the gathering. Addressing the audience, he spoke about how Snapchat has become an essential platform for staying connected with his fans, experimenting with new Lenses, and showcasing his personality beyond music. Expressing his enthusiasm, he shares, “Everything I create comes from a real place - my music, my energy, my vibe. I’ve always believed that people connect most with authentic creations, and that’s the kind of space I want my work to live in. I love meeting fans who feel that same raw, unfiltered emotion in what I do. Snapchat just makes it easier to share those small, real moments with everyone who supports me and stays part of my journey.”
The guests also had the opportunity to experience AR tech, Try ons and the fifth generation Spectacles. The audiences were also excited to hear about the launch of a new lightweight, immersive Specs by Snap in 2026.
Platform Momentum and Creator Empowerment
The Chennai Creator Connect is fueled by the platform’s rapid momentum in India over the past two years, demonstrating the growing resonance of Snapchat with young audiences:
Content Consumption is Up: Total time spent watching content on Snapchat has doubled.
Spotlight Growth: Creator and publisher posts on Spotlight have increased more than 4X year-over-year.
Talent Scalability: The number of official Snap Stars has increased 1.5X, highlighting stronger creator demand across regions.
The event underscores Chennai's pivotal role as an epicenter for AR innovation and youth culture, cementing Snapchat’s commitment to elevating India’s next generation of storytellers.
