The Organic World expands its footprint, launches in Coimbatore

The Organic World expands its footprint, launches in Coimbatore

Coimbatore chosen for its modern yet tradition-rooted, wellness-oriented lifestyle, mindful consumer base, and rapidly expanding urban landscape.

COIMBATORE April 2025:The Organic World (TOW), part of the Bengaluru-based Nimida Group and India’s leading Responsible Retailer, has expanded its network to Coimbatore, further strengthening its pan-India expansion journey. The store, located in Vadavalli, one of the city’s fastest-growing residential neighbourhoods, marks a key milestone in the brand’s commitment to making worry-free, wholesome, curated groceries accessible and affordable to families across the country.

Coimbatore, known for its rapidly expanding urban landscape, health-conscious consumer base, and strong ties to sustainable living, emerged as a natural choice for TOW’s latest expansion. The city’s increasing preference for clean-label, chemical-free products makes it an ideal market for TOW's mission-driven retail experience. Vadavalli in particular, with its mix of young families, working professionals, and wellness-focused residents, presents a high-potential location for the brand to establish deep community connections.

Spread across 550 sq. ft, the new store in Vadavalli offers a carefully curated range of chemical-free staples such as atta, dals, homecare products, and more. In the coming months, TOW plans to expand the store's offerings to include fresh fruits and vegetables, as well as dairy, further enhancing its promise of a worry-free grocery experience for its residents.

Speaking about the expansion, Gaurav Manchanda, Founder of Nimida Group, stated, “Our expansion into Coimbatore is an important step in our effort to build a healthier India, one community at a time. Coimbatore's blend of modern living and traditional values creates the perfect environment for conscious consumption. We are excited to bring our worry-free promise to the families of Vadavalli and look forward to growing deeper roots in the city.”

The Coimbatore store is part of TOW’s larger expansion strategy, which includes plans to open 3–5 more stores in the region over the next year. On a broader scale, the brand is focused on building a strong presence in other key high-potential cities and towns across India, including Pune, Chennai and Delhi, through a mix of COCO (company-operated company-owned) and FOFO (franchise-owned franchise-operated) formats.