Hotel Savera Hosts Inclusive Art Exhibition on the Occasion of World Autism Awareness Day (WAAD)

Hotel Savera Hosts Inclusive Art Exhibition on the Occasion of World Autism Awareness Day (WAAD)

Hotel Savera (Chennai), a socially responsible organization committed to giving back to the community, is proud to host an art exhibition in partnership with A Brush With Art (ABWA), an art program for the neuro-diverse.

This special exhibition will feature 17 unique works by young artists at The Piano, Hotel Savera's signature Multi-Cuisine Buffet restaurant. Known for its vibrant atmosphere and diverse menu, The Piano will now be transformed with a splash of color and energy, providing a beautiful backdrop for these meaningful pieces of art.

The aim of the exhibition is to raise awareness about neuro-diversity and foster understanding through the artful expression of these talented young artists. With awareness comes understanding, and with understanding comes acceptance.

To preview the exhibition, Hotel Savera will host an intimate tea party on April 2nd, exclusively for the participating artists, their families, and select well-wishers. The exhibition will be open to the public from April 3rd to 13th, allowing guests to immerse themselves in the remarkable works on display.

For a truly immersive experience, guests can enjoy breakfast, lunch, or dinner at The Piano while exploring the stunning artworks. This opportunity presents a chance to not only appreciate the art but also to support an important cause.

About Nina Reddy - Managing Director and Philanthropist

Nina Reddy, the Managing Director of Hotel Savera, is a renowned philanthropist with a deep commitment to community welfare. Her initiatives have always been driven by the desire to bring about positive change and inclusivity. As a strong advocate for neuro-diversity, she is proud to lend her support to this inclusive art exhibition, reflecting her vision of an equitable society where everyone is celebrated for their unique abilities.

Join us at Hotel Savera and The Piano for an enriching experience that celebrates art, inclusivity, and the power of acceptance.      

Samsung Introduces SmartThings Powered ‘Customized Cooling’ for Bespoke AI Windfree range of Air Conditioners, Delivering intelligent automation, improved energy efficiency, and comfortable sleep environment

Samsung Introduces SmartThings Powered ‘Customized Cooling’ for Bespoke AI Windfree range of Air Conditioners, Delivering intelligent automation, improved energy efficiency, and comfortable sleep environment

Samsung has introduced ‘Customized Cooling’, a SmartThings-powered solution in the 2025 Bespoke AI Windfree range of Air conditioners

Samsung SmartThings uses an advanced algorithm to synchronize smart air conditioners and smart fans, creating a comfortable home environment with optimal temperature control and improved energy efficiency.

CHENNAI 02 April 2025: The struggle of sleepless summer nights is finally over. Samsung, India’s leading consumer electronics brand, is redefining home cooling with its latest innovation - ‘Customized Cooling’. This first-of-its-kind feature synchronizes Samsung Smart Air Conditioners with WWST (Works with SmartThings) certified fans and switches, delivering uninterrupted comfort while optimizing energy efficiency.

Why Do We Wake Up Tired? The Science Behind Sleep & Cooling

India’s electricity demand is growing at 6-7% annually, driven in part by increased use of air conditioners during the summer months (IEA Report). Despite this, many households still rely on both air conditioners and fans for comfort. 

In fact, Samsung’s consumer experience study reveals that most of the Indian homes have at least three fans, highlighting the significant role these devices play in daily life. Moreover 50% of Indian consumer’s use both simultaneously, frequently adjusting settings throughout the night by turning the AC off when it becomes too cold or back on when the room warms up.

This constant adjustment not only disrupts sleep but also leads to higher energy consumption and discomfort. Recognizing this challenge, Samsung has introduced ‘Customized Cooling’, a SmartThings-powered solution in the 2025 Bespoke AI range of Air conditioners that automatically maintains a consistently comfortable temperature throughout the night - and even during the day - without the need for manual adjustments.

This seamless integration synchronizes Samsung Smart ACs with SmartThings-certified fans and switches, ensuring enhanced comfort along with reduced electricity bills.

“At Samsung, we believe true comfort goes beyond cooling - it’s about intelligent, personalized experiences that adapt to the user’s needs. Indian consumers often rely on a combination of ACs and fans to stay comfortable, especially at night. With Customized Cooling, we are eliminating the hassle of frequent adjustments by seamlessly operating the 2025 Bespoke AI range of ACs with SmartThings-certified fans and switches. This brings peace of mind, energy efficiency, and uninterrupted rest,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India. “Moreover, while the feature is designed to optimize sleep, it’s equally useful for staying comfortable throughout the day without compromising comfort or energy savings,” he further added.

Smart, Energy-Efficient, and Sustainable

The ‘Customized Cooling’ feature eliminates the need for manual adjustments, ensuring a balanced and restful night’s sleep. It automatically adapts to surrounding environment, adjusts fan and AC settings in sync, to maintain a comfortable room environment during sleep or any time of day, while reducing power consumption.

Available within SmartThings Energy Service, the ‘Customized Cooling’ feature ensures both comfort and sustainability. The feature is compatible with WWST-certified smart fans and smart switches, allowing users to integrate it effortlessly into their smart homes.

With this integrated SmartThings experience, Samsung is transforming how consumers experience home cooling. Whether it is ensuring comfortable sleep or providing smart comfort effortless during the day, the tug-of-war between AC and fan settings is finally over - because when technology works for you, comfort comes easy!

***

About SmartThings

SmartThings is a leading provider of smart home solutions, dedicated to making your life easier, more comfortable, and more sustainable. Our innovative products and services empower you to take control of your home environment, optimize energy usage, and create a smarter, more connected living space.

We look forward to hearing from you and sharing more about our exciting new feature!

P.S. Stay tuned for more updates on our latest innovations and energy-saving solutions.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

Samsung Electronics Unveils ‘AI Home’ Vision at Welcome to Bespoke AI Event

Samsung Electronics Unveils ‘AI Home’ Vision at Welcome to Bespoke AI Event

Bespoke AI appliances with upgraded AI and screens, across multiple new product categories solve users’ burdensome problems at home

CHENNAI, India – March 30th 2025: Samsung, India’s largest consumer electronics brand, unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Lineup

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems.

At the heart of the company’s vision is the AI Home display.1 Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers and Dryers.2

The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub™ screen. With the upgraded AI Vision Inside,3 food management has been enhanced with new features such as automatic recognition of processed food items,4 for models with the AI Family Hub™ and those with the AI Home. Through the 7-inch AI Home in the Bespoke AI Laundry, users can intuitively control the washing and drying cycles, as well as monitor and control other connected devices.5

Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. For example, the Bespoke AI Hybrid Refrigerator utilizes AI to efficiently cool the inside of the fridge, detecting its current status and predicting internal temperature changes to effectively adapt cooling.

The Bespoke AI Laundry includes new functions to enhance consumer convenience, with new standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI Dry+,6 as well as models to be launched in Europe, using up to 55% less energy than class A minimum requirements for the washer.7 Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the first ever vented combo in its class.8 It significantly reduces drying time, finishing both washing and drying in 68 minutes with its Super Speed cycle.

 

Samsung is continuing to innovate its vacuum cleaner lineup, as well. The cordless stick vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world’s most powerful9 suction power of up to 400W.10 The upgraded AI Cleaning Mode 2.011 classifies more diverse environments12 like corners13 and the type of carpets14 for improved cleaning performance.

Samsung also revealed the Bespoke AI Jet Bot Steam Ultra.15 Not only is the robot vacuum cleaner designed to climb thresholds, but it is also enhanced with AI Object Recognition for complex environments,16 which can recognize obstacles as small as 1cm, and even transparent liquids17 for better cleaning results. And when it encounters corners or walls, the brush pops out, allowing it to clean areas that can be difficult for typical robot vacuum cleaners to deal with.

 

Samsung Home Appliances Bring Easy To Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving.

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device.18 Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.

The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.19 It personalizes services by recognizing the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be automatically synced to the screen for a better viewing experience.

New SmartThings services were also introduced during the event, including Family Care,20 which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.

 

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users.

First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.2 

Knox Vault is also applied to home appliances for the first time,22 storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.23

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward,24 the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

Samsung is also actively improving product maintenance. SmartThings Home Care utilizes AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.25 This support feature has already expanded to more countries, including France, Netherlands and Canada, following Korea and the United States.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

Why Caregiver Inclusion and Classroom Reform Matter This April

Celebrating Differences

Why Caregiver Inclusion and Classroom Reform Matter This April

Mumbai, India – As April marks Autism Awareness and Acceptance Month, the spotlight turns toward the increasing need for inclusive policies, early intervention, and caregiver well-being. This global observance, initiated in 1970 by the Autism Society of America and anchored by World Autism Awareness Day on April 2nd (recognized by the United Nations), calls for deeper societal engagement with the needs of autistic individuals and their families. This year’s theme, “Celebrate Differences,” encourages the embracing of neurodiversity and the creation of inclusive ecosystems across homes, schools, workplaces, and communities.

In this context, Mugdha Kalra’s groundbreaking book, “I See You, I Get You: The Self-Care Guide for Special Needs Parents”, has emerged as an essential resource. Launched during the India

Inclusion Summit and the Indian Neurodiversity Summit in Bangalore, the book is a timely companion for families, educators, and employers alike.

A Book That Begins a Movement

The book speaks directly to the emotional, financial, and social challenges faced by parents of neurodivergent children, particularly in India, where systemic support remains inadequate. Mugdha Kalra—an award-winning broadcast journalist, BBC 100 Women 2021 honoree, and co- founder of Not That Different—draws from her personal experience as a caregiver and her professional expertise in inclusion advocacy.

Through a mix of practical strategies and reflective insights, the book encourages caregivers to prioritize their well-being—not just for themselves, but to better support their children. It also pushes for corporate policies that include caregivers, asserting that empowering caregivers can transform the larger disability ecosystem.

“When corporates hire caregivers, they empower entire families to lead more stable and fulfilling lives and this kind of support ripples out, fostering confidence and independence across the disability community”, Mugdha explains.

About the Author

Mugdha Kalra began her advocacy journey in 2014 after her son was diagnosed with autism and built a platform for inclusion through Not That Different, India’s first child-led neurodiversity movement and resource group for awareness, acceptance and intervention. She is also an award- winning screenwriter and corporate trainer on inclusion and invisible disabilities.

Why This Matters in April and Beyond

With autism diagnoses on the rise in India, public awareness around early red flags and timely intervention is more important than ever. Many families still delay diagnosis due to stigma or

lack of access. This month offers media the opportunity to highlight:

What autism is and why it's rising

Early signs and the importance of intervention

Real-life experiences of families navigating the system

Caregiver Inclusion: Creating workplace policies that support families

Financial Planning for Special Needs Families: Navigating life without government support

Assisted Living in India: The urgent need for long-term care models for neurodivergent adults

Inclusive Education: Bridging the gap between policy and practice in classrooms

‘Dhwani’: A Groundbreaking Educator Resource for Inclusive Classrooms

‘Dhwani- Voices of Practitioners Driving Inclusion in Classrooms’ is a handy resource for every teacher by Not That Different, the neurodiversity advocacy vertical of Bookosmia.

Bookosmia (smell of books) is India's No.1 publisher 'for kids, by kids' . Publishing thousands of young minds every year from 145+ locations worldwide, running India's first live podcast by

kids and teens and leading a pioneering child-led movement to embrace neurodiversity and spread awareness of mental health issues amongst adolescents, under the banner of Not That Different.

Dhwani is an outcome of educators who have spent decades in making accomodations for children with diverse needs. It equips teachers with strategies to handle everyday scenarios,

acknowledges the need for the teacher’s own mental well-being as they take up daunting tasks and gives them the confidence to believe that they can also cater to diverse needs of their students. Pulled together painstakingly by special educator and inclusion champion Shwetha Srivatsan in conversation with veterans from the industry who focus on early education like

Dr.Sumathi Ravindranath chairperson of the Indian Montessori Center and member of Focus group for NEP 2020, Karnataka to Bhargavi Raman, Faculty of Mental Health at Azim Premji University whose inputs on first equipping the teacher with the confidence and

empathy opens the book. It has contributions from education leaders like Champa Saha, founding principal of Samhita Academy set up by Infosys Founder Mr. Shibulal that enrols atleast 20% of underprivileged children to their school, Puja Sood, Head of Alternate Learning Solutions at the International School Greenwood High and Sonali Saini, Founder of Sol's Arc that partners with state governments of Tamil Nadu, Uttar Pradesh and more on disability inclusion in their government schools. The resource is powered by EK Step Foundation.

This resource takes the conversation to the next level, beyond knowing that bringing inclusive practices is good for every child in class, not just those with diverse needs and works towards the teachers advantage, not just as a mandate under RPWD act

Deepika Mogilishetty, Chief of Policy and Partnerships, EkStep Foundation, says:

"As you engage with this resource, see it as an invitation to create spaces where every child—no matter their ability—feels seen, feels heard, and simply feels happy every day... It is an invitation to see beyond the labels, beyond the struggles, and into the incredible hearts and minds of children who experience the world differently."

Bookosmia is run by Nidhi Mira

Nidhi is Founder & CEO of Bookosmia (smell of books)- India's largest publisher for kids, by kids. An ex-banker who pivoted from a 10-year banking career to her, quitting as a VP in HSBC to pivot to entrepreneurship. Nidhi is a Maths (Hons) graduate from LSR, DU and an MBA from IIM Lucknow.

About Bookosmia(smell of books)-

Now, India's largest publisher 'for kids, by kids', Bookosmia is a global movement for Indian kids to be heard! Started in 2017, Bookosmia has disrupted the children's content industry, publishing thoughts of thousands of Indian kids from 150+ locations worldwide on topics as wide ranging as mental health, climate change, sanitation, sports, inclusion, everyday stories, poems, opinions and more. Every young voice matters and kids from 6 yrs to 16 years, from Neyveli in Tamil Nadu to Kiccha in Uttaranchal, Bhilwara in Rajasthan to Goalpara in Assam have taken to the platform to publish digital stories, ebooks, physical books, podcasts and more and appreciated across the world, read not only by lakhs of people in India but also by the likes of Ted-Ed, Stanford, Kings Business School and more

You can write to her at nidhi@bookosmia.com or visit www.bookosmia.com to know more.

Secure Your Future: Why Health Insurance is the Smart Investment for 2025

Secure Your Future: Why Health Insurance is the Smart Investment for 2025

March 27, 2025: In an era where healthcare expenses are rising at an unprecedented rate, relying solely on personal finances can be risky. Unexpected medical emergencies can quickly deplete savings, making health insurance an essential safeguard against escalating costs and ensuring access to quality care without financial stress. By investing in health, you are investing in your and your family’s future and in turn, the future of the next generation. 

Modern health insurance goes beyond hospitalization, covering OPD consultations, telemedicine, preventive check-ups, and wellness programs. Policies now include maternity care, mental health support, and rehabilitation therapy for holistic coverage. With rising lifestyle diseases like diabetes, hypertension, heart disease, and cancer, financial protection is crucial. Disease-specific policies and critical illness riders ensure long-term security, while preventive healthcare aids early detection and reduces medical costs.

It serves the dual purpose of providing essential healthcare coverage while also offering significant tax benefits under Section 80D of the Income Tax Act. The premiums paid for health insurance are tax-deductible, making it a financially wise investment. Individuals below 60 years of age can claim deductions of up to ₹25,000 annually on their health insurance premiums. For senior citizens, this limit increases to ₹50,000, acknowledging their higher medical expenses. 

Mr. Subramanyam Brahmajosyula, Chief Product & Marketing Officer, SBI General Insurance, added, “As the new financial year approaches, taxpayers are preparing for ITR filing in 2025. Choosing between the new and old tax regimes requires careful consideration of income, deductions, and financial goals. While the new tax regime offers lower tax rates with fewer deductions, the old tax regime allows individuals to claim exemptions and deductions, making it beneficial for those with significant eligible expenses. One key deduction available under the old tax regime is health insurance under Section 80D of the Income Tax Act. Taxpayers can claim deductions of up to ₹25,000 on premiums paid for health insurance for themselves and their families, which increases to ₹50,000 if covering senior citizen parents. Additionally, preventive health check-ups up to ₹5,000 are included within this limit.”

SBI General Health Insurance offers affordable, flexible plans tailored to diverse healthcare needs. With extensive coverage, including hospitalization, OPD consultations, maternity benefits, and critical illness, policyholders enjoy strong financial security. 

As we enter the new financial year, investing in a health insurance policy is an essential step towards financial health and stability. SBI General Health Insurance offers affordable, comprehensive, and reliable coverage for individuals and families. Health insurance isn’t just an expense, it’s a wise investment in your financial and physical well-being.

Apollo Proton Cancer Centre Celebrates Inspirational Women Leaders in STEM (Science, Technology, Engineering and Mathematics) Field

Apollo Proton Cancer Centre Celebrates Inspirational Women Leaders in STEM (Science, Technology, Engineering and Mathematics) Field

Pic - 1 From Left to Right : 

Dr. Sapna Nangia

Director Head & Neck, Breast Cancer, Senior Consultant Radiation Oncology. APCC

Dr. Suneeta Reddy, Managing Director, Apollo Hospitals Group 

Surg Vice 

Admiral Arti Sarin

Director General - Armed Forces Medical Services

Dr. Manjula Rao

Consultant Breast Surgical Oncology, Oncoplasty & Minimally Invasive Breast Surgery, APCC

Chennai, 27 March 2025:  In an effort to celebrate the accomplishments of women in STEM fields, the Apollo Proton Cancer Centre organized a significant meet in the city today. The day-long event brought together eminent personalities from Science, Technology, Engineering and Mathematics creating a powerful platform to illuminate the journey of women leaders across various disciplines. Surgeon Vice Admiral Aarti Sarin, Director General of Armed Forces Medical Services, served as the Chief Guest, adding prestige to the event and underscoring the importance of recognizing women's leadership in critical scientific domains. The gathering saw participation from distinguished practitioners across various fields, including Oncology, Physics, and Atomic Energy.

The meet featured an array of events such as a panel discussion on enabling womens journeys in STEM, a fireside chat on the role of physics and technology in healthcare and a roundtable interaction on tech-entrepreneurship in healthcare and science, providing a holistic view of women's contributions to innovative fields

Dr. Manjula Rao, Consultant Breast Surgical Oncology, Oncoplasty & Minimally Invasive Breast Surgery &  Co-convener of the meeting shared her happiness at the success of the meeting. She said, " Organising this meeting to mark International Womens Day, has been a matter of immense pride and a joyful revelation of the inspiring work being done and grand strides taken by Indian women in the STEM fields! Women world over are known to face very many sociocultural prejudices and hurdles trying to pursue a career in STEM. Though, India is known to have one of the highest percentage of women graduating from STEM fields, they constitute <20% of the STEM workforce, with <10% of leadership positions being held by women. The numbers are even more dismal in the surgical fields. This is our attempt to celebrate our exemplary women achievers and inspire future generations of young women to pursue their STEM-dream, and to show-case the hardwork, tenacity, and enthusiasm of our phenomenal women colleagues at the Apollo Proton Cancer Centre."

Dr Sapna Nangia, Director Head-Neck & Breast, Sr Consultant Radiation Oncology, at the Apollo Proton Cancer Centre and the convenor of the meeting, expressed happiness at the enthusiasm for the meeting. She noted that more than 300 delegates from various walks of life had registered for the meeting, underlining the importance of dialogue and discussion and of sharing the journey of Women Leaders.   She mentioned that the Chief Guest Surg Vice Admiral Arti Sarin, the Guest of Honour, Dr Tessy Thomas, and the Keynote Speaker Dr Radha Balakrishanan, Keynote speaker, had all been pioneers in their respective fields, their experience would serve to enable and inspire students and professionals working in STEM fields.

The event underscored the critical importance of recognizing and supporting women in scientific fields, highlighting their innovative contributions, leadership, and potential to drive transformative change across various scientific and technological domains.

About Apollo Proton Cancer Centre (APCC), Chennai, India: 

Apollo Proton Cancer Centre is the most advanced Cancer Centre and the first Proton Therapy Centre in South Asia & the Middle East and India's first JCI-accredited Cancer hospital. It is the countrys first hospital to have proton beam therapy in clinical operation. At the bedrock of APCC's approach to treating cancer is its robust multi-disciplinary platform; highly skilled professionals who come together to form a cancer management team (CMT). Each CMT is focused on delivering the best possible outcomes for its patients. An added feather on the cap is the recent launch of India's first & only site-specific Robotic Oncology Program. All domestic and international patients can contact us through our dedicated patient Helpline number: 04048964515. We are available 24x7.  

Apollo Cancer Centres Launches ‘ColFit’, A Comprehensive Colorectal Cancer Screening Program Amidst Rising Cases

Apollo Cancer Centres Launches ‘ColFit’, A Comprehensive Colorectal Cancer Screening Program Amidst Rising Cases

Photo Caption: From left to right: Mr. Karan Puri, CEO, Apollo Proton Cancer Centre; Dr. Venkatesh Munikrishnan, Senior Consultant – Colorectal & Robotic Surgeon; Dr. Senthil Kumar Ganapathi, Senior Consultant – Colorectal & Robotic Surgeon; and Dr. Praveen Baburao Nilgar, Medical Superintendent, Apollo Proton Cancer Centre, at the launch of the ColFit screening program today.

1. Early screening can prevent colorectal cancer, detect precancerous polyps, increase survival rates, and reduce treatment costs.

2. ColFit aims to increase colorectal cancer screening in both older and younger populations, with a strong emphasis on early detection.

3. Integrates the Faecal Immunochemical Test (FIT) with globally accepted

Chennai, March 26, 2025: In response to the rise in colorectal cancer (CRC) cases across India, Apollo Cancer Centres (ACC) has launched ColFit, a comprehensive screening program designed to detect and prevent colorectal cancer at an early stage. This initiative aims to improve survival rates, reduce treatment costs, and address the concerning trend of late-stage diagnoses, which currently lead to poor outcomes and higher healthcare burdens. Despite being highly preventable and treatable with early detection, a significant proportion of CRC cases in India are identified at advanced stages, resulting in lower survival rates and increased treatment expenses.

ColFit focuses on expanding CRC screening among both older and younger populations, emphasizing the importance of early detection. While India’s age-standardized rate (ASR) for CRC remains relatively low at 7.2 per 100,000 males and 5.1 per 100,000 females, the absolute number of cases is substantial given the country’s population of over a billion. More alarming is India’s five-year survival rate for CRC, which stands at less than 40%—among the lowest globally. The CONCORD-2 study further highlights a troubling decline in five-year survival rates for rectal cancer in certain Indian registries. 

Colorectal cancer often presents with symptoms that should not be overlooked. These include persistent changes in bowel habits (such as chronic diarrhoea or constipation), rectal bleeding or blood in the stool, unexplained weight loss, and ongoing abdominal discomfort or cramps. Key risk factors include a low-fibre diet, sedentary lifestyle, obesity, genetic predispositions, and a family history of CRC. Recognizing these symptoms and risk factors is critical for early detection and prevention.

Apollo Cancer Centres’ ColFit program introduces a groundbreaking approach to CRC detection by incorporating the Faecal Immunochemical Test (FIT), a non-invasive, highly accurate screening tool that identifies hidden blood in stool—a potential early indicator of CRC. FIT requires only a single sample, offers higher sensitivity, and eliminates the need for dietary restrictions, making it a convenient and patient-friendly option.

The ColFit screening process follows a structured pathway:

Registration and Risk Stratification: Patients are categorized based on risk levels.

Average-risk individuals (aged 45+ with no family history) undergo FIT and stool tests.

High-risk patients (with a family history, genetic syndromes, or inflammatory bowel disease) are recommended FIT and colonoscopy.

Analysis and Diagnosis: Abnormal results prompt further analysis of stool samples for occult blood or DNA mutations, while colonoscopy findings are reviewed for polyps or tumours.

Follow-Up and Counselling: Negative cases are advised periodic follow-ups (1-10 years), while positive cases receive further evaluation, including biopsies if necessary. Post-screening, patients receive counselling on lifestyle modifications, personalized screening plans, and genetic counselling for high-risk individuals.

This comprehensive approach ensures early detection, timely intervention, and effective prevention, significantly reducing the risk of CRC progression.

Dr. Venkatesh Munikrishnan, Senior Consultant – Colorectal & Robotic Surgeon, Apollo Proton Cancer Centre, stated, “We must shift from reactive care to proactive screening for colorectal cancer. Lifestyle factors such as poor diet, sedentary habits, and obesity are major contributors to rising CRC cases. A high-fiber diet, regular exercise, and proactive screenings can play a pivotal role in prevention. With ColFit, we are making early detection accessible through FIT, a simple, non-invasive test that can significantly reduce complications and improve outcomes.”

Dr. Senthil Kumar Ganapathi, Senior Consultant – Colorectal & Robotic Surgeon, Apollo Proton Cancer Centre, added, “Colorectal cancer is increasingly affecting both young and elderly populations in India, yet survival rates remain alarmingly low due to late-stage diagnoses. While countries with established screening programs have seen improved outcomes, nearly 50% of CRC cases are detected at advanced stages, with an additional 20% presenting with metastases. Early screening and awareness are critical to reversing this trend. At Apollo Cancer Centres, we are committed to advancing early detection through ColFit, precision treatments, and holistic care to improve patient outcomes and reduce the burden of CRC in India.”

Mr. Karan Puri, CEO, Apollo Proton Cancer Centre, highlighted the organization’s mission: “As a leader in advanced cancer care, our goal is not only to treat but also to educate and raise awareness about the preventable nature of colorectal cancer. With cutting-edge treatments and a multidisciplinary approach, we deliver precision care that enhances survival rates and quality of life. Our team works closely with patients to develop personalized treatment plans tailored to their unique needs. Through ColFit, we aim to empower individuals to take control of their health, ensuring early detection and better outcomes. By offering a seamless screening-to-treatment pathway, we are committed to reducing the CRC burden in India.”

Colorectal cancer is one of the most preventable and treatable cancers when detected early. Apollo Cancer Centres urges individuals, especially those with a family history of CRC or persistent symptoms, to prioritize regular screenings. Taking proactive steps such as routine FIT tests, timely colonoscopies, and adopting healthier lifestyles can help curb the rising trend of colorectal cancer and save countless lives.

#WinningOverCancer

About Apollo Cancer Centre – https://apollocancercentres.com/

THE CANCER CARE LEGACY: BREATHING HOPE INTO LIVES FOR OVER 30 YEARS

Cancer care today means 360-degree comprehensive care, which requires commitment, expertise, and an indomitable spirit from cancer specialists. 

  

Apollo Cancer Centre has a network spread across India with over 390 oncologists to oversee the delivery of high-end precision Oncology Therapy. Our oncologists deliver world-class cancer care following an organ-based practice under competent Cancer Management Teams. This helps us in delivering exemplary treatment to the patient in an environment that has consistently delivered an international standard of clinical outcomes. 

  

Today, people from 147 countries come to India for cancer treatment at Apollo Cancer Centres. With the first Pencil Beam Proton Therapy Centre in South Asia & Middle East, Apollo Cancer Centre, has all that is needed to strengthen the battle against cancer. All domestic and international patients can contact us through our dedicated patient Helpline number: 04048964515. We are available 24x7.  

₹6999 விலையில் 50MP கேமராவுடன் லாவா ஷார்க்கை அறிமுகப்படுத்துகிறது

₹6999 விலையில் 50MP கேமராவுடன் லாவா ஷார்க்கை அறிமுகப்படுத்துகிறது.

16.94 செமீ (6.67") HD+ பஞ்ச் ஹோல் டிஸ்ப்ளேவைக் கொண்டுள்ளது , இது அதிவேக காட்சிகள் மற்றும் மேம்பட்ட பார்வை அனுபவத்தை வழங்குகிறது.

8MP முன் கேமரா மற்றும் 120Hz புதுப்பிப்பு வீதத்துடன் கூடிய 50MP AI பின்புற கேமராவைக் கொண்டுள்ளது.

தடையற்ற செயல்திறன் மற்றும் சிரமமில்லாத பல்பணிக்காக UNISOC T606 ஆக்டா-கோர் செயலியால் இயக்கப்படுகிறது.

நீடித்த பயன்பாடு மற்றும் விரைவான பவர்-அப்களுக்காக வலுவான 5000mAh பேட்டரி மற்றும் 10W டைப்-சி ஃபாஸ்ட் சார்ஜிங் பொருத்தப்பட்டுள்ளது.

சென்னை: இந்தியாவின் முன்னணி ஸ்மார்ட்போன் உற்பத்தியாளரான லாவா இன்டர்நேஷனல் லிமிடெட் , 9K பிரிவின் கீழ் தனது போர்ட்ஃபோலியோவை விரிவுபடுத்தும் பிராண்டின் உத்தியுடன் இணைந்து SHARK என்ற புதிய தொடரை அறிமுகப்படுத்தியுள்ளது. வடிவமைப்பு, செயல்திறன் மற்றும் கட்டுமானத் தரத்தில் கவனம் செலுத்தி, முதல் முறையாக ஸ்மார்ட்போன் பயனர்கள் இந்த வகையில் ஒரு சிறந்த தயாரிப்பு அனுபவத்தைக் காணும் வகையில் லாவா ஷார்க் வடிவமைக்கப்பட்டுள்ளது.₹6999 விலையில், லாவா ஷார்க் இரண்டு போல்டு வண்ண வகைகளில் கிடைக்கிறது – டைட்டானியம் கோல்டு மற்றும் ஸ்டீல்த் பிளாக் 2025 முதல் லாவாவின் சில்லறை விற்பனை நிலையங்களில்.

புதிய தொடரின் அறிமுகம் குறித்து லாவா இன்டர்நேஷனல் லிமிடெட் நிறுவனத்தின் தயாரிப்புத் தலைவர் திரு. சுமித் சிங் கூறுகையில், “லாவா ஷார்க் என்பது தொடக்க நிலையிலேயே நுகர்வோர் அனுபவத்தை மேம்படுத்தும் வகையில் வடிவமைக்கப்பட்ட ஒரு புதிய தொடராகும், இது 8k க்கும் குறைவான பிரிவிற்கான எங்கள் தயாரிப்பு உத்தியுடன் இணைக்கப்பட்டுள்ளது. வரும் மாதங்களில் மேலும் புதுமையான சலுகைகளுடன் ஷார்க் தொடரை விரிவுபடுத்துவோம். ஸ்மார்ட்போன் பயன்பாடு அதிகரித்து வருவதால், தயாரிப்பு தரம், செயல்திறன் மற்றும் நீடித்துழைப்பு ஆகியவற்றில் உள்ள இடைவெளிகளைக் குறைக்க நாங்கள் உறுதிபூண்டுள்ளோம். நுகர்வோருக்கு முன்னுரிமை அளிக்கும் வணிகமாக, எங்கள் தயாரிப்பு போர்ட்ஃபோலியோ முழுவதும் மதிப்பு மற்றும் தரத்தை வழங்குவதில் எங்கள் கவனம் உறுதியாக உள்ளது.”

லாவா ஷார்க் 16.94 செ.மீ (6.67”) HD+ பஞ்ச்-ஹோல் டிஸ்ப்ளேவை 120Hz புதுப்பிப்பு வீதத்துடன் கொண்டுள்ளது, இது மிகவும் மென்மையான பார்வை மற்றும் ஸ்க்ரோலிங் அனுபவத்தை வழங்குகிறது. கூடுதலாக, இது 0.68 வினாடிகள் முகத்தைத் திறக்கும் நேரத்தையும் 0.28 வினாடிகள் கைரேகையைத் திறக்கும் நேரத்தையும் கொண்டுள்ளது, இது விரைவான மற்றும் பாதுகாப்பான அணுகலை உறுதி செய்கிறது. தினசரி தேய்மானத்தைத் தாங்கும் வகையில் வடிவமைக்கப்பட்ட இந்த சாதனம், வாட்டர் மற்றும் டாஸ்ட் ரெசிஸ்டன்ஸுக்கான IP54 மதிப்பீட்டைக் கொண்டுள்ளது, இது ஆல்-ரவுண்டு டியூரபிலிட்டியை உறுதி செய்கிறது.

ஹூட்டின் கீழ், ஷார்க் UNISOC T606 ஆக்டா-கோர் செயலியால் இயக்கப்படுகிறது, 4GB RAM மற்றும் லேக்-ஃப்ரீ மல்டிடாஸ்கிங்கிற்கு கூடுதலாக 4GB மெய்நிகர் RAM உடன் இணைக்கப்பட்டுள்ளது. 64GB உள் சேமிப்பகத்துடன் (256GB வரை விரிவாக்கக்கூடியது), பயனர்கள் சமரசம் இல்லாமல் அவர்கள் விரும்பும் விஷயங்களை அதிகமாக சேமிக்க முடியும்.

50MP AI பின்புற கேமரா அமைப்பால் கையாளப்படுகிறது, இது ஒவ்வொரு ஷாட்டிற்கும் மேம்பட்ட தெளிவு மற்றும் விவரங்களை வழங்குகிறது. 8MP முன் கேமரா செல்ஃபிகள் மற்றும் வீடியோ அழைப்புகள் கூர்மையாகவும் துடிப்பாகவும் இருப்பதை உறுதி செய்கிறது. AI மோட், போர்ட்ரெய்ட் , ப்ரோ மோட் மற்றும் HDR போன்ற அம்சங்கள் சாதாரண பயனர்கள் மற்றும் ஆர்வலர்களுக்கு புகைப்பட அனுபவத்தை மேம்படுத்துகின்றன.

ஆண்ட்ராய்டு 14 இல் இயங்கும் ஷார்க், மென்மையான, மேம்படுத்தப்பட்ட மென்பொருள் அனுபவத்தை வழங்குகிறது. 18W ஃபாஸ்ட் சார்ஜிங் ஆதரவுடன் கூடிய பெரிய 5000mAh பேட்டரி. பயனர்கள் நாள் முழுவதும் குறைந்த நேர வேலையில்லா நேரத்துடன் தொடர்ந்து செயல்படுவதை உறுதி செய்கிறது. முழுமையாக சார்ஜ் செய்ய சுமார் 158 நிமிடங்கள் ஆகும், பயனர்கள் 45 மணிநேர பேச்சு நேரம், 376 மணிநேர காத்திருப்பு நேரம் மற்றும் 550 நிமிட யூடியூப் பிளேபேக்கை அனுபவிக்க முடியும், இது இடைவிடாத பொழுதுபோக்கு மற்றும் உற்பத்தித்திறனுக்கு ஏற்றதாக அமைகிறது. கூடுதல் அம்சங்களில் பக்கவாட்டு கைரேகை சென்சார் , ஃபேஸ் அன்லாக் , இரட்டை 4G VoLTE மற்றும் புளூடூத் 5.0 மற்றும் Wi-Fi 802.11 b/g/n/ac ஆகியவற்றுக்கான ஆதரவு ஆகியவை அடங்கும் .

1 வருட உத்தரவாதம் மற்றும் வீட்டிலேயே இலவச சர்வீஸுக்கான உத்தரவாதத்துடன் வருகிறது , இது வாடிக்கையாளர் வசதி மற்றும் நம்பிக்கைக்கான பிராண்டின் உறுதிப்பாட்டை வலுப்படுத்துகிறது.

வீட்டிலிருந்தே சேவையைப் பெற, இங்கே கிளிக் செய்யவும்: https://www.lavamobiles.com/lava_service_at_home/

About Lava International Limited

#ProudlyIndian | Made in India, Made for India

Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.

Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, Neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.

Lupin Digital Health Introduces Comprehensive Post-Procedure Home-Based Care Guide in Collaboration with the American College of Cardiology

Lupin Digital Health Introduces Comprehensive Post-Procedure Home-Based Care Guide in Collaboration with the American College of Cardiology

 

An initiative aimed at improving patient recovery and well-being following cardiac procedures

Mumbai, March 24, 2025 – Lupin Digital Health (LDH), India’s leading evidence-based Digital Therapeutics (DTx) platform, today announced the launch of its comprehensive Post-Procedure Home-Based Care Guide at India Live, an annual confluence of leading interventional cardiologists from the Asia Pacific Region, held at Jio World Convention Centre in Mumbai. This guide is based on the American College of Cardiology (ACC)’s ‘Home-Based Care Workbook’ and has been developed by LDH along with the workgroup constituted by the ACC.

Co-authored by eminent cardiologists Dr. JPS Sawhney, Dr. Prafulla Kerkar, Dr. Harikrishnan and Dr. Aditya Kapoor along with Dr. Chetan Gharat, these user-friendly guides provide patients and caregivers with essential information and practical advice to manage post-procedure recovery at home. Covering conditions such as Heart Failure (HF), Arrhythmia, Percutaneous Coronary Intervention (PCI), and Coronary Artery Bypass Grafting (CABG), the guides help patients understand their recovery process, recognize potential complications, manage medications, make necessary lifestyle adjustments, and access cardiac rehabilitation resources.

Mr. Rajeev Sibal, President – India Region Formulations, Lupin, emphasised the importance of patient-centric care, stating, "At Lupin, we believe empowering patients with the right knowledge is crucial for better health outcomes. This initiative by Lupin Digital Health, in partnership with the American College of Cardiology, provides structured guidance that simplifies recovery and enhances post-procedure care at home."

Sidharth Srinivasan, CEO, Lupin Digital Health, added, "With the rising burden of cardiovascular diseases, improving home-based care is no longer optional—it is essential. These guides, developed in collaboration with leading cardiologists, offer patients the support they need to navigate recovery with confidence, reducing hospital readmissions and ensuring a smoother transition from hospital to home."

Dr. Prafulla Kerkar, Senior Interventional Cardiologist, Asian Heart Institute, Mumbai, and Former HOD Cardiology, KEM Hospital Mumbai, stressed the importance of structured recovery, noting, "The transition from hospital to home can be a vulnerable period for cardiac patients. By equipping them with clear, actionable guidance, we can significantly improve their overall quality of life and reduce complications."

Dr. Harikrishnan, HOD Cardiology, Sri Chitra Tirunal Institute, Trivandrum, highlighted the growing need for digital solutions, stating, "With heart failure rates rising at an alarming pace in India, leveraging digital infrastructure for specialized care is an urgent necessity. This collaboration enables early symptom detection, optimized medication management, and improved patient outcomes."

This initiative underscores Lupin Digital Health’s commitment to delivering evidence-based, high-quality educational resources that enhance patient recovery and long-term well-being.

About the American College of Cardiology

The American College of Cardiology (ACC) is the global leader in transforming cardiovascular care and improving heart health for all. As the preeminent source of professional medical education for the entire cardiovascular care team since 1949, ACC credentials cardiovascular professionals in over 140 countries who meet stringent qualifications and leads in the formation of health policy, standards and guidelines. Through its world-renowned family of JACC Journals, NCDR registries, ACC Accreditation Services, global network of Member Sections, CardioSmart patient resources and more, the College is committed to ensuring a world where science, knowledge and innovation optimize patient care and outcomes. Learn more at www.ACC.org or follow @ACCinTouch.

About Lupin Digital Health

Lupin Digital Health (LDH) is India’s leader in chronic disease management, specializing in cardiovascular and metabolic conditions. Through a blend of AI-driven insights and expert-led care, LDH empowers patients and policyholders to achieve better health outcomes. Its flagship program, LYFE, provides remote cardiac rehabilitation and chronic disease management, helping reduce hospital readmissions, improve adherence, and enhance recovery. By seamlessly integrating into hospitals, insurers, and corporate wellness programs, LDH bridges gaps in long-term care, ensuring patients stay connected to their care teams beyond hospital discharge.

With a commitment to accessible, scalable, and high-quality healthcare, LDH is redefining chronic disease management in India.

For more information, visit https://lyfe.in/ or follow Lupin Digital Health on LinkedIn.

About Lupin

Lupin Limited is a global pharmaceutical leader headquartered in Mumbai, India, with products distributed in over 100 markets. Lupin specializes in pharmaceutical products, including branded and generic formulations, complex generics, biotechnology products, and active pharmaceutical ingredients. Trusted by healthcare professionals and consumers globally, the company enjoys a strong position in India and the U.S. across multiple therapy areas, including respiratory, cardiovascular, anti-diabetic, anti-infective, gastrointestinal, central nervous system, and women's health. Lupin has 15 state-of-the-art manufacturing sites and 7 research centers globally, along with a dedicated workforce of over 23,000 professionals. Lupin is committed to improving patient health outcomes through its subsidiaries - Lupin Diagnostics, Lupin Digital Health, and Lupin Manufacturing Solutions. 

Hinduja Foundation’s Jal Jeevan initiative restores 5 trillion litres of water, benefiting 5 million people

Hinduja Foundation’s Jal Jeevan initiative restores 5 trillion litres of water, benefiting 5 million people

March 21, 2025: On the occasion of World Water Day, the Hinduja Foundation, the philanthropic arm of the 110-year-old Hinduja Group, has positively impacted 5 million (50 lakh) people across 4,000+ villages in 18 states and Union Territories, through its flagship Jal Jeevan initiative. 

The Foundation’s Water Steward initiatives, recognized by all Hinduja Group companies, have restored 5 trillion litres of water across 4 million (40 lakh) acres of agricultural land. It has revived 100 lakes, rehabilitated 20,000 open wells, installed 765 check-dams for groundwater recharge, and provided 1.2 billion litres of safe drinking water. Additionally, 4,000 rooftop rainwater harvesting systems have been established, benefiting water-stressed communities.

“Water security is one of India’s most pressing challenges, with demand projected to double by 2030,’’ said Paul Abraham, President, Hinduja Foundation. “At Hinduja Foundation, we champion community-driven, sustainable solutions that build long-term resilience. Jal Jeevan is more than just a water initiative—it empowers communities to thrive. Water Stewardship is our champion cause, driving climate resilience and livelihood security.”

The Foundation remains committed to expanding water conservation efforts, empowering communities, and advocating for responsible water management policies. By leveraging the expertise of Hinduja Group companies, the Jal Jeevan initiative continues to drive transformative change in water-stressed regions, ensuring a more water-secure future for India.

The efforts by the Foundation extend to promoting access to safe drinking water through rooftop harvesting structures, reducing the burden on women in rural areas and fostering women empowerment and livelihood opportunities. Restoration of water bodies to replenish groundwater and create water storage capacity is also a key focus. Large-scale watershed and spring shed management, coupled with support for wadi cultivation, sprinkler, drip, and micro-irrigation systems, further contribute to water conservation.

Notable water body restoration projects include the Nilgiri Wellington Wetland (in collaboration with the Indian Army), Restoration of ponds at the State Reserve Police Force in Pune, Stepwells like the 1,000-year-old heritage stepwell Hauz Shamshi in Delhi, the historic Makarba Tank in Ahmedabad, Rani Moosi Sagar in Alwar, and Nawalkha Bawri in Jodhpur, Rajasthan. The foundation is also actively engaged in afforestation efforts across India.

The Hinduja Foundation’s spring restoration project has been recognized by NITI Aayog as a vital solution for the restoration of rivers originating from mountainous regions and by the UN CEO Water Mandate 100 basin program for its support of the Ganga basin.

Hinduja Foundation’s Jal Jeevan programme is currently active in 18 states of India namely Uttarakhand, Rajasthan, Haryana, Gujarat, Uttar Pradesh, West Bengal, Chhattisgarh, Jharkhand, Tamil Nadu, Kerala, Karnataka, Maharashtra, and Odisha to name some.*

To illustrate the scale of the Hinduja Group Jal Jeevan program’s achievements since 2018: 

Recharged enough groundwater to fill 507 million water tankers

Dispensed safe drinking water to the tune of 51 million jerry cans of 20 litres each 

Revived land for agriculture equivalent to 2,36,000 football fields 

Increased water holding capacity equal to 52466 Olympic-sized swimming pools 

 

LAVA’S #MYBHARATWITHLAVA HOLI EDITION CELEBRATES INDIA’S COLOURFUL CULTURAL DIVERSITY WITH 513K SOCIAL NATIVES

LAVA’S #MYBHARATWITHLAVA HOLI EDITION CELEBRATES INDIA’S COLOURFUL CULTURAL DIVERSITY WITH 513K SOCIAL NATIVES

Chennai: Lava International Limited, enthusiastically concludes the Holi edition of brand campaign #MyBharatWithLAVA. The six-day campaign, held from March 12 to March 18, 2025, celebrated India's vibrant cultural traditions, encapsulating the vivacity and spirit of Holi.

Engaging with 500k+ social natives, the campaign garnered 35K engagements and 470K views across social media platforms, striking a deep emotional chord with audiences. By going beyond colours, #MyBharatWithLAVA paid tribute to the diverse ways Holi is celebrated across the country, capturing the unique stories, rituals, music, and flavours that make each region’s festivities special.

One Country. One Festival. Many Colors.

The campaign brought together six regional influencers who highlighted hyperlocal traditions, from the spiritual intensity of Varanasi Holi and the symbolic Lathmaar Holi of Mathura-Vrindavan, to the ethereal Pushkar celebrations, the cozy charm of Sangla in Himachal, the colourful nostalgia of Rolls Royce Holi in Kolkata, and the ceremonial Holika Dahan in Jaipur.

The campaign, which took over social media during the festive week, sparked a wave of cultural pride and regional storytelling, reaching over 513K digital natives. The campaign also garnered 470K video views and saw active user participation in the hook step challenge.

The campaign’s centrepiece was a high-energy music video featuring all influencers, seamlessly blending regional Holi celebrations into a unified narrative. Conceptualized and executed by Social Panga, the video was set to an exclusive Holi anthem that sparked a nationwide trend with its catchy hook step. Released ahead of Holi, the song and dance challenge encouraged audiences to share their #MyBharatWithLava moments, driving massive engagement as people across India grooved to the beat and showcased their local traditions.

Reflecting on the campaign, Mr. Puravansh Maitreya, Head of Marketing, Lava International Limited, said, “With the Holi edition of #MyBharatWithLAVA, we wanted to showcase the many hues of India’s culture, rooted in local tradition but resonating with national pride. The response we received was heartening. Each story, each celebration, each video revealed the emotional depth and cultural richness of Holi across India. It was a celebration not just of colour, but of connection.” 

Adding to this, Mr. Gaurav Arora, Co-founder of Social Panga, the creative agency behind the campaign, shared, “The idea behind #MyBharatWithLava was to create a campaign that felt as real and vibrant as India itself. The engagement we saw is proof that when a brand tells genuine stories, it creates connections that go beyond just a campaign—it builds a community.”

Popular digital creators including Udit, Lavish, Bipradev, Yashvi, Karan, and Shivani were at the forefront of the campaign, each producing immersive video content that blended storytelling with authentic regional expressions of Holi. Creators also hosted Lava smartphone giveaways, creating additional buzz and drawing audience participation.

The #MyBharatWithLAVA Holi Edition served as a powerful continuation of Lava’s mission to celebrate India’s unity in diversity—this time, through the lens of Holi. By documenting local flavours, rituals, and voices, the campaign added meaningful colour to the brand’s ongoing narrative of cultural pride and digital storytelling.  The campaign wasn’t just another Holi campaign—it was a vibrant celebration of India's cultural mosaic.    

Here are the links for the campaign:

https://www.instagram.com/reel/DHHAGDOBxfg/ -

https://www.instagram.com/p/DHYGrxazbFA/

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About Lava International Limited

#ProudlyIndian | Made in India, Made for India

Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.

Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, Neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.

Crompton Reimagines Lighting with Launch of INFINIA - 20% Extra Brightness & SlimO - Ultra-Sleek Appeal

Crompton Reimagines Lighting with Launch of INFINIA - 20% Extra Brightness & SlimO - Ultra-Sleek Appeal!

These New Products Combine Minimalist Design with Bold Elegance for any Interior

Chennai, 21 March 2025: Bringing in a new range of decorative and aesthetically superior lighting, Crompton Greaves Consumer Electricals Ltd., has expanded its range of Batten Lights portfolio with the launch of two new products - Infinia 24W a unique designed indirect lighting product with Pristech technology. Infinia 24W comes with a unique design with decorative endcaps giving brighter illumination with an aesthetically appealing finish. 

Also launching SlimO 20W- 15% Slimmer batten with Decorative endcaps, designed to complement modern living spaces. These LED lights combine advanced lighting technology and sleek aesthetics, to create the perfect ambience for both homes and offices. By enhancing décor, these new fixtures not only brighten spaces but also add a contemporary and sophisticated touch. Ideal for transforming interiors, these lights seamlessly blend functionality and elegance, turning environments into inviting and visually captivating settings.

Lighting has transitioned from a basic need to a vital design element that defines ambience and personal style. Modern consumers increasingly want to transform their living spaces with lighting solutions that enhance décor while ensuring optimal illumination. Recognizing this, Crompton introduces its latest range of products designed to strike the perfect balance between functionality and aesthetics. These stylish and efficient lighting fixtures are tailored to elevate living rooms—the heart of home transformations—by seamlessly blending illumination with modern design. With this launch, Crompton redefines home lighting, offering solutions that not only brighten but also beautify spaces.

Offering two new models to its Batten range, the following products are designed to blend seamlessly into contemporary living spaces, enhancing both functionality and style

Highlighting its key features:

Infinia 24W: The Infinia Batten stands out with its bold, striking design, crafted to be a centerpiece in any room. Combining elegance with functionality, it brings premium aesthetics to your space. Featuring PRISTECH technology and chrome finishing, the Infinia 24W Batten surrounds your room with soft, indirect lighting, creating a peaceful and relaxing atmosphere. The bright light output, complemented by the Eyesmile feature, ensures a soothing experience. 

SlimO 20W: The SlimO Batten offers a minimalistic, sleek design, making it an ideal choice for modern interiors. Its unique end caps and slim profile make it the slimmest in class, ensuring a clean and stylish aesthetic. The wider light spread enhances the overall illumination, creating a balanced and inviting atmosphere. Lightweight and easy to install, the SlimO 20W Batten is the perfect choice for those who value both functionality and design in their lighting solutions.

These new additions to the Batten Range offer a perfect mix of style and lighting performance, ideal for any living space. Their sleek, modern design enhances your décor while delivering the soothing brightness. With innovative, glare-free illumination, they provide both comfort and style. These new additions are part of a premium range of consumer lighting products launched by the company.

Speaking about the company's newly added models to the Batten lighting range, Shaleen Nayak, Vice President & Business Head, Lighting, Crompton Greaves Consumer Electricals Ltd., shared, “At Crompton, we recognize that lighting has evolved beyond just providing brightness to becoming a key element in home decoration and design, enhancing both the experience and personal style of the user. Our addition of the elegant Infinia24W and sleek SlimO 20W models to the Batten range embodies this transformation. Infinia 24W, not only provides superior illumination but also create a glare-free, comfortable environment. Designed to elevate the ambience of any room, these stylish and efficient lighting options make every space better illuminated, whether in a home or office, ensuring both elegance and functionality.”

These two products provide a simple installation process, making it easy for homeowners to upgrade outdated fixtures with a modern, stylish option. Available at authorized Crompton retailers across the country and on leading e-commerce platforms, this collection is crafted to brighten living spaces and enhance interior décor.

The price of Infinia batten is Rs 975 & that of SlimO is Rs 900. 

About Crompton: 

With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products, that cater to the modern consumer, which includes superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc., as well as other home appliances like irons and built-in kitchen appliances. The company has also invested in brand and innovation to not only better understand and meet the consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers. 

The company's consistent focus and drive has helped in developing energy-efficient products and these efforts also received numerous recognitions and awards. It has been honored with three prestigious National Energy Consumer Awards (NECA) by the Bureau of Energy Efficiency, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in the year 2023. In 2019, the brand also won the award in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and been listed among ‘India’s Top 500 companies 2022’ by Dun & Bradstreet India. The company has also been featured in “Brand Top 75” most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

India’s Gaming Golden Decade: WinZO & IEIC Report Predicts $60 Billion Market, 2 Million Jobs, and $26 Billion IPO Boom

India’s Gaming Golden Decade: WinZO & IEIC Report Predicts $60 Billion Market, 2 Million Jobs, and $26 Billion IPO Boom

In 2024, India’s online gaming sector’s size was USD 3.7 billion, and by 2029E, it will touch a USD 9.1 billion market size, says the Interactive Entertainment and Innovation Council’s “India Gaming Market Report: Consolidating Growth, Driving Innovation, Building Resilience.” 

Regulatory Clarity Could Unlock $26 Billion in India’s Gaming IPOs as Market Eyes $9.1 Billion Growth by 2029

The Report was launched at the inauguration of the second edition of the India Pavilion at GDC by WinZO in partnership with the Ministry of Information & Broadcasting, Government of India, the Game Developer’s Association of India (GDAI), and Nazara Technologies. 

New Delhi, 20th March, 2025: Indian online gaming companies are readying themselves for public market listing and will unlock a staggering investor value of over USD 26 billion in the coming years, stated a new report launched today at the Game Developers Conference (GDC) by WinZO Games (WinZO), India’s largest interactive entertainment platform, and the Interactive Entertainment and Innovation Council (IEIC). 

Launched today at the second edition of the India Pavilion at GDC, San Francisco, the 2025 edition of the India Gaming Market Report provides an in-depth overview of the factors spurring the robust growth of India’s USD 3.7 billion online gaming sector. The sector is expected to grow at a CAGR of 19.6% (FY 2024-29) and is set to touch a USD 9.1 billion market size by 2029E. The report was launched by Dr. Srikar Reddy (Consul General of India at San Francisco) and WinZO’s Co-founders, Saumya Singh Rathore and Paavan Nanda. 

As per the report, India’s only publicly listed gaming company, Nazara, commands the highest premium among the globally listed gaming companies. Similar multiples applied to the current online gaming sector’s market size of USD 3.7 billion conservatively estimate a minimum of USD 26 billion in investor value waiting to be unlocked through IPOs. Once the market reaches its projections of USD 9.1 billion by 2029E, it will unleash USD 63 billion of investor value.

The report cited the strong fundamentals of the Indian gaming sector. India is home to 591 million gamers (~20% of global gamers), around 11.2 billion mobile game app downloads with strong emerging alternatives to Google Playstore, and ~1,900 gaming companies, employing 130,000 highly skilled professionals. The sector has received USD 3 billion in FDI, out of which 85% of the FDI was channeled to the Pay-to-Play segment, given its ability to successfully monetize Indian gaming assets, which was once a protracted issue for the Indian gaming sector. The robust foundation of India’s digital economy, coupled with the booming game developer ecosystem and conducive regulatory regime, will help the sector achieve a USD 60 billion market size by 2034, with second-order effects including the creation of over 2 million jobs, increased FDI, and export of Indian IP. They will also expand India’s current gaming user base to one of the largest in the world, to 952 million by 2029E. 

"India stands at the cusp of a remarkable transformation in the global gaming and technology ecosystem,” said Dr. Srikar Reddy (Consul General of India at San Francisco). “As one of the fastest-growing digital economies, our nation’s gaming sector is not just an entertainment powerhouse but a significant driver of technological innovation, job creation, and investment. The India Gaming Market Report highlights the immense opportunities ahead, with our online gaming industry projected to unlock USD 25-30 billion in investor value. The Hon’ble Prime Minister’s steadfast support for digital infrastructure and emerging technologies has positioned India as a global leader in the tech and gaming markets."

"The online gaming industry in India is on an unprecedented growth path, backed by a projected market size of USD 9.1 billion by 2029 and the potential to unlock up to $63 billion in investor value by 2029. Both the India Gaming Market Report, and the India Pavilion at GDC highlight our country’s expanding influence in the global gaming landscape, demonstrating the innovation and scale of homegrown gaming companies. As we continue to push boundaries in technology innovation, IP creation, and engagement, WinZO remains committed to shaping India into a global gaming powerhouse." said WinZO’s Paavan Nanda. 

IGMR 2025 also explores India’s dynamic mobile-first and youth-driven online gaming market, which currently accounts for just 1.1% of the USD 300 billion global market, offering huge upside potential. Indian gamers overwhelmingly prefer casual and hyper casual games developed in regional languages, heralding the renaissance of Indic content ‘Made in India, for the World’.  The export of Indian indie gaming IP will play a critical role in this growth. The India Pavillion and showcase of Indian talent at the Pavillion in GDC has now become a WinZO-led tradition connecting Indian game developers to the global gaming community. The report launch took place at India Pavilion at GDC, the world’s largest gaming conference, which serves as a vibrant hub for showcasing India’s prowess in the gaming ecosystem, with games from majors like WinZO, to indie developers, displayed side by side. The India Pavilion was jointly set up by WinZO, the Ministry of Information & Broadcasting, Government of India, GDAI, and Nazara Technologies. The game developers showcased by WinZO were winners of the Third Edition of WinZO’s flagship game development competition the “Bharat Tech Triumph Program”, where winning developers are awarded the opportunity to showcase their games at the world’s biggest gaming conferences. Designed to empower game developers in India and globally by providing mentorship, resources, and international exposure, the third edition of the initiative saw winners assemble at GDC’s India pavilion, while they will also showcase their games at the upcoming Startup Mahakumbh in India (April 2025), and the World Audio Visual & Entertainment Summit (WAVES) (May 2025). 

About WinZO: WinZO is India’s first and largest interactive entertainment platform, with over 250 million registered users in India and Brazil. They host 100+ third-party casual games in 15 languages and have built a thriving community of 75,000+ micro-influencers, game streamers, and freelancers, primarily from India’s Tier II–V cities. WinZO is a pioneer in gaming-for-good initiatives, such as Play to Prevent Cancer, through which it raised funds and partnered with the Tata Memorial Hospital to establish the Gene Counseling Center and train its team in early cancer detection and increase awareness among its 200 million users. WinZO facilitates over 5 billion game plays every month and 1 in every 200 United Payment Interface (digital payment) transactions that happen in India. In partnership with game developers across India, WinZO delivers culturally relevant and enjoyable experiences within the Indian gaming ecosystem, monetized through its innovative micro-transaction model. WinZO, a series-C funded venture, has raised USD 100 million from leading gaming and entertainment investors, including Griffin Gaming Partners, Courtside Ventures, and Makers Fund, who first invested in the Indian start-up ecosystem through WinZO.

About IEIC: IEIC is a not-for-profit organisation born out of the conviction to establish India as a global destination for interactive entertainment excellence. Our community-driven platform comprises over 70+ of India’s top online interactive entertainment companies, including WinZO Games, Griffin Gaming Partners, Makers Fund, and Courtside Ventures. It also includes game developers like Chennai Games, Wala Interactive, and Dunali Games and law firms like TMT Law Practice. IEIC envisions becoming a pioneering community-driven platform that unites the ecosystem to foster innovation and excellence in tech and interactive entertainment.